January 16, 2009
What is the difference between the marketing strategies in the US vs. Europe?
Geniuz asked:
I have a paper to write on the differences between marketing strategies that a media network would use to market a new TV show in Europe and in the US.
I have a paper to write on the differences between marketing strategies that a media network would use to market a new TV show in Europe and in the US.
Any ideas?
Filed under Other - Advertising & Marketing by Peter
Comments on What is the difference between the marketing strategies in the US vs. Europe? »
The strategies are the same worldwide and people respond to the same advertising today as they did in 1930’s with emotions… BUT how we do it is different…
The same ad today, needs to STICK OUT among the clutter…
there is more advertising in the US so you need to BE CREATIVE, REALLY CREATIVE, but at the same time keep the “emotions up”, which is something that’s hard to accomplish…